Wild Way

Web Design


About the project

Wild Way is a mock project I conceptualized for a business offering guided wilderness expeditions.

My Role
UX/UI design
The problem

Difficult booking process

In this hypothetical scenario, Wild Way needed an easy way to showcase expedition offerings, book expeditions, and build an online community of Wild Way explorers.

The solution

Direct CTA's and featured expeditions

The solution was to create a site that made booking simple with clear CTA's and a section outlining the booking process. I showcased expedition offerings by highlighting popular expeditions in a section just below the fold. In order to build an online community of Wild Way explorers, I included customer reviews, a gallery of Instagram posts from previous expeditions, and an email subscription form that provides weekly emails with valuable adventure tips and exclusive expedition deals.

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