The Concrete Co. is a newly founded concrete company based in Spearfish, South Dakota. The Concrete Co. came to me in need of a website that fit their budget and set themselves apart from other established concrete companies in the area.
With over 12 concrete competitors in the area, it was imperative that their site made a great first impression to new potential customers. Without a website and few clients to showcase their quality of work, they were in need of a website that gave the appearance of an established concrete company in order to build trust with potential customers.
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A thorough market analysis was done on their 12 competitors to assess the quality of their websites. This served as a baseline to ensure that the UX/UI of their new site set themselves apart as a leader in the industry. This was accomplished by implementing a modern design aesthetic, incorporating eye-catching animations, and structuring the site to maximize navigability.
Despite being new to the area, The Concrete Co. was founded by experienced contractors and conveying their experience was a top priority of theirs. This was accomplished by highlighting their combined experience in a social proof section just above the fold and showcasing the quality of their recently completed projects.
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