Taste & See Fresh Kitchen

Web + Brand Design


About the project

Taste & See Fresh Kitchen provides healthy, fresh, ready-to-heat meals in Madison, SD. Taste & See came to me in need of a custom e-commerce platform and brand identity.

My Role
UI/UX design, brand design, Webflow development
The problem

Fresh Brand Identity and Pre-Ordering Meals

Taste & See needed a unique brand identity that communicated freshness and simplicity, and an easy way for customers to view and pre-order meals online.

The solution

Custom E-Commerce Site & Simple Branding

I created a custom e-commerce site with simple navigation to maximize usability, large product photos to clearly display menu items, and an easy to use CMS that allows Carleigh, Taste & See owner, to easily update menu items. We created a cohesive brand identity that exudes freshness and simplicity with a minimal logo design, brand colors that include shades of green and cool tones, and straightforward brand messaging that communicates the mission to provide simple, fresh, healthy meals.

The result

Doubled Success

Since opening in 2021, Carleigh has exceeded her revenue goal by 200%. She has doubled her meal production and expander her wholesale distribution by providing weekly meals to two supplement stores and one local business.

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