Legacy Enterprises is a luxury custom home builder based in Spearfish, South Dakota. They felt like their old website did not accurately represent their brand as a luxury company and they reached out to me to create a website that made a strong first impression and better represented the quality of their work.
Legacy Custom Homes has been building mountain masterpieces in the heart of the Black Hills for years. Their primary audience is upper middle class and wealthy individuals that are no stranger to paying a premium for the best quality. Despite having a portfolio of luxury mountain homes, their website did not accurately replicate the quality of their homes.
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The goal with this project was to create a luxury website that resonated with their target audience, showcased their work, and felt as high-end as their homes. Each home is unique, and the interior design of their work feels spacious, luxurious, and flows naturally. This ideology served as the foundation for the UX/UI of this site redesign.
I accomplished this goal by designing a site with a minimal UI that focused on quality imagery, incorporated subtle micro-interactions and loading animations, built custom scroll animations that kept users engaged, and emphasized "View Homes" as their primary CTA to drive users to their portfolio and give potential customers an idea of what Legacy is capable of building.
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