Focus Wellness Coaching

Web + Brand Design


About the project

Focus Wellness Coaching is a faith-based fitness coaching business helping women aged 25-55 live energetic, purposeful, and confident lives. Focus Wellness reached out to me in need of a website and brand redesign.

My Role
UX/UI design, Webflow development, brand design, photography
The problem

Outdated brand and bad site navigation

Carleigh, Focus Wellness owner, felt that her current site was too hard to navigate and lacked professional imagery. She wanted to clean up her current brand identity to make it more legible and communicate growth, femininity, and faith.

The solution

Modern rebrand and user friendly site

The solution was to do a brand redesign with a blossoming logo that included a centered cross, a modern font selection, and a color scheme that represents femininity (purple), growth (teal), and faith (white).

The website was created with strategically placed CTA's that capture leads by allowing users to receive her free e-book by subscribing to her mailing list. The site clearly addresses the services she offers, the population she works with, and includes a blog to provide greater value to her clients.

The result

Continued coaching

While Carleigh has since changed careers to run Taste & See Fresh Kitchen, this website successfully increased her mailing list and coaching prospects. She still utilizes her platform to share valuable nutrition content and help others live a healthy, faith-focused life.

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