Beatty Electric

Web Design

Overview

About the project

Beatty Electric is an established electrical services company based in Rapid City, South Dakota. Beatty Electric came to me in need of a new website that fit their budget and accurately represented the quality of their work.

My Role
UX/UI Design, Image Sourcing, Copywriting
THE PROBLEM

Outdated Website & Unclear CTA

Beatty Electric was established in 1975 and has been a trusted electrical service provider since day one. Their previous website was extremely text heavy, poorly designed, and made it difficult to identify their services & request an appointment. With several competitors in the Rapid City Area, it was essential that their site made a first impression that converted window shoppers into paying customers.

THE SOLUTION

User Friendly Website & Clear Site Copy

Their updated website clearly communicates who they are, why they are reputable, what services they offer, and how to contact them for an appointment. We accomplished this goal with a modern, easy-to-use website, updated imagery, clear identification of services, social proof, and high contrast CTA buttons.

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